Recent ticket prices have made the cost of going to a concert virtually impossible for the average fan, so Bon Jovi’s announcement of a cut-price tour earlier this week comes a welcome surprise!  The rockers stated that they would be offering tickets costing as little as £12.50 (approx $20 US) to their cash-strapped fans in the UK in an effort to prevent ordinary music lovers from being priced out of seeing live shows.

“The band insisted on ticket prices for the Because We Can tour that enabled all to attend,” explains Rob Hallett, the band’s UK tour promoter.  “Ordinary fans have been priced out of live music in recent years and we hope this goes some way toward redressing the balance.”

He adds “If we are to survive as an industry we need to move away from the elitist image of high prices and even higher secondary prices.  After all, rock’n’roll always was and always should be the music of the people and that means everyone.”

Bon Jovi kick off their Because We Can world tour in February, which is in support of their upcoming new album What About Now – due out Spring 2013.

Because We Can Tour Dates

February 13 – Bell Centre – Montreal, QC
February 17 – Air Canada Centre – Toronto, ON
February 20 – Scotiabank Place – Ottawa, ON
April 2 – Scotiabank Saddledome – Calgary, AB
April 3 – Rexall Place – Edmonton, AB
April 5 – MTS Centre – Winnipeg, MB
May 7 – Cape Town Stadium – Cape Town, South Africa
May 11 – FNB Stadium – Johannesburg, South Africa
May 14 – Levski Stadium – Sofia, Bulgaria
May 21 – Valle Hovin – Oslo, Norway
May 22 – Koengen – Bergen, Norway
May 24 – Olympic Stadium – Stockholm, Sweden
May 26 – Ratina Stadium – Tampere, Finland
June 6 – Parken Stadium – Copenhagen, Denmark
June 8 – Etihad Stadium – Manchester, UK
June 9 – Villa Park – Birmingham, UK
June 12 – City Stadium – Cardiff, UK
June 13 – Stadium of Light – Sunderland, UK
June 15 – Slane Castle – Dublin, Ireland
June 30 – Stadt de Suisse – Berne, Switzerland
July 3 – Hampden Park – Glasgow, UK