Forty years ago, Transformer launched Lou Reed from the underground, way up to Mars, with a little help from Starman Bowie. Mick Rock was there to capture Reed’s flight on film, beginning with the iconic album cover and continuing through the wild side of the Seventies.

Today, Lou Reed, rock icon, artist and poet, is collaborating with legendary photographer Mick Rock once more, with a limited edition book and record set. Designer John Varvatos is honored to celebrate the U.S. launch at his famed 315 Bowery boutique in New York City, formerly the seminal underground music club CBGB’s, on October 3, 2013.

Charting the transformations of Lou Reed from 1972 to 1980, TRANSFORMER presents never-before-seen imagery of Lou Reed by photographer Mick Rock. Their new book captures Lou in the studio, performing onstage, in his hotel room, and with friends including David Bowie, Nico, Mick Jagger, Iggy Pop and Andy Warhol.

Lou and Mick discuss the photographs and their friendship in a completely original, no-holds-barred dialogue. Lou Reed tells the truth behind the sartorial gestures, innovative stage set-ups, subversive acts and legendary albums that made him one of the most intriguing artists in modern music.

Their collaboration will be showcased in a 11.5″ x 15.5″ large format volume, traditionally craftsman-bound by hand. Lou and Mick’s Transformer image is recreated on the cover, with a variety of foil detailing and gilt page edging. The book is presented in a slipcase and will include an exclusive 7” picture disc of the Lou Reed classics ‘Walk On The Wild Side’ and ‘Coney Island Baby’.

Each of the 2,000 numbered copies in the limited edition has been signed by both Mick Rock and Lou Reed. Available now via www.transformerbook.com